1
The Storefront Is Dead
Most customers already know what they want. They’re not browsing. The storefront isn’t where you win anymore—it’s just where you fulfill.
2 min
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Series
3 posts •
~10 min total
Complete
The Storefront
A three-part series on the evolution of e-commerce—from the death of the traditional storefront to AI-generated experiences that build themselves in real-time.
Most customers don’t browse anymore—they arrive with intent. They already know what they want. And if your digital storefront gets in the way, you lose the sale.
The storefront, as we used to design it, is dead.
The Arc:
- The Storefront Is Dead — Most customers already know what they want. The storefront isn’t where you win anymore—it’s just where you fulfill.
- If the Storefront Is Dead, Where Do You Compete Now? — Upstream. Off-site. At the edge. Where trust is built before the click.
- The Storefront That Builds Itself — The future: AI-generated storefronts optimized in real-time per customer. Not personalization—transformation.
This series traces the shift from brand-forward experiences to frictionless execution—and asks what comes next when the storefront learns to rebuild itself for every visitor.
Reading Order
2
If the Storefront Is Dead, Where Do You Compete Now?
If customers don’t convert on your site, where do they decide? Trust now starts upstream—off-site, in content, and with zero friction.
2 min
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3
The Storefront That Builds Itself
Every e-commerce platform is racing to add AI features. But what if the real opportunity isn't AI features—it's AI architecture? What if the store itself could generate in real-time?
6 min
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