AI & Automation Dec 3, 2025 · 1 min read
Q1 2026: The Integration Quarter
Everyone spent 2024-2025 experimenting with AI features. Q1 2026 is when the survivors figure out what actually works—and kill what doesn't.
Read post
AI & Automation Dec 3, 2025 · 1 min read
The Storefront That Builds Itself
Every e-commerce platform is racing to add AI features. But what if the real opportunity isn't AI features—it's AI architecture? What if the store itself could generate in real-time?
Read post
Commerce Nov 27, 2025 · 1 min read
The Side of Agentic Commerce We're Not Talking About
I just finished writing a whitepaper on agentic commerce. It's solid work. But something started bothering me. There's a version of this future that looks less like 'shopping gets easier' and more like 'retail becomes a trading floor.'
Read post
AI & Automation Nov 25, 2025 · 1 min read
The Netflix Paradox: Why Shopping Isn't "Streaming" Yet
Spotify knows what song you want to hear next. Netflix queues up your next binge. But your favorite retailer? Still making you filter by Men > Shirts > Size L. After 15 years of personalization promises, why doesn't shopping work like streaming?
Read post
Commerce Nov 22, 2025 · 1 min read
The Infinite Concierge: Why Agentic Shopping Is Just Old School Merchandising on New School Rails
Agentic shopping doesn't change why we buy. It radically changes the cost of discovery and the precision of the pitch. The game is the same. The speed of the players has changed everything.
Read post
Commerce Aug 27, 2025 · 1 min read
Measuring the Unowned Storefront: Observability for Agent Commerce
Everyone is busy selling shovels. But the mine moved. Agents now sell on surfaces brands do not own. The win is not a better shovel. It is eyes and throttle on those agents: traces, attribution, consent, limits.
Read post
Jun 24, 2025 · 1 min read
Reinvention > Transformation
Most reorgs I’ve seen are just corporate feng shui — shift a few boxes, rename a few titles, pretend it’s visionary. But this one? This one actually maps to something real. For once, the language isn’t just for clients — it mirrors what I’ve been doing in my own damn operating system.
Read post
AI & Automation Jun 23, 2025 · 1 min read
You’re Sending Self-Driving Cars Down Unmarked Roads
AI doesn’t fail because it’s bad — it fails because your data lacks the infrastructure it needs to navigate. Language models don’t just search — they interpret. Most orgs haven’t built for that.
Read post
Commerce Jun 13, 2025 · 1 min read
How Content and Commerce Actually Connect Now
Your content is the storefront. If it’s not reducing friction or moving someone closer to a decision, it’s not connected to commerce at all.
Read post
Commerce Jun 12, 2025 · 1 min read
We Don’t Need More Coders. We Need Early-Stage Problem Solvers.
The game changed. We don’t need new hires who’ve built a few apps—we need people who can navigate ambiguity, think in systems, and ask the right questions early.
Read post
Commerce Jun 11, 2025 · 1 min read
The Real Work Is Reading the Signal
The complexity isn’t in the tech—it’s in the noise. This final post in the Commerce Drift arc explores why reading the signal is the real skill behind every good commerce strategy.
Read post
Commerce Jun 10, 2025 · 1 min read
When Custom Isn’t Better: The Burden of Bespoke
We romanticize personalization. But sometimes the problem isn’t lack of choice—it’s too much of it. Especially when we’re not sure what we really want.
Read post
Commerce Jun 9, 2025 · 1 min read
Is Composable Just IKEA for Commerce?
Composable promised freedom from the monolith. But in chasing modular flexibility, are we just assembling the same storefront with different colors and calling it strategy?
Read post
Commerce Jun 6, 2025 · 1 min read
If the Storefront Is Dead, Where Do You Compete Now?
If customers don’t convert on your site, where do they decide? Trust now starts upstream—off-site, in content, and with zero friction.
Read post
Jun 5, 2025 · 1 min read
Signal Arcs
A structured index of essays and field notes from Signal Dispatch. Organized by theme and series
Read post
Commerce Jun 2, 2025 · 1 min read
The Storefront Is Dead
Most customers already know what they want. They’re not browsing. The storefront isn’t where you win anymore—it’s just where you fulfill.
Read post