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Consulting

Consulting practice, client work, advisory, professional services

29 essays

  1. The Sommelier Argument

    Maybe the highest-value skill in the AI era isn't making or judging. It's matching — knowing what's right for this moment, this audience, this context.

    8 min read
  2. The Signal Forge Method: Agentic Document Generation

    I kept getting the same document wrong. Blog voice in architecture docs. Technical precision in executive briefs. Then I realized the problem wasn't AI—it was me. I was treating all documents as the same task.

    8 min read
  3. The Next Chapter: What Happens When You Try to Scale Intent-Driven Engineering

    I've spent six months proving that one person with AI agents can build what used to require a team. Now I'm joining Commerce.com to find out if that methodology survives contact with an organization.

    10 min read
  4. The Cognitive Foundry, Part 2: What the Simulation Can't Teach

    I wrote about simulation replacing apprenticeship. Then I stress-tested the idea. The technical case still holds—but I was wrong about what matters most.

    10 min read
  5. The Cognitive Foundry

    The consulting industry's apprenticeship model was never really about the work—it was about proximity to mastery. When AI handles the grind, how does anyone learn to become a partner? The answer is reshaping the entire profession.

    9 min read
  6. The Third Race to the Bottom

    Consulting has played this game twice before—with body shops, then offshore. Now AI is the new lever. But what if the pattern itself is the problem?

    8 min read
  7. The Kitchen I'm Looking For

    I don't need more Salesmen. I need a Sushi Master, a Pitmaster, and a Molecular Gastronomist. AI lets us return to the Guild—craftspeople in their own lanes, augmenting their own mastery.

    8 min read
  8. The Tragedy of the Timesheet

    What if the billable hour isn't a business model—it's a coping mechanism? A way to avoid confronting that the thing we're selling might not be scarce anymore.

    9 min read
  9. I Don't Want to Be a 10-Person Team of One

    I've been the bridge. Between strategy and code, between design and delivery. It's exhausting. And lately I've been wondering if exhausting is the same thing as valuable.

    4 min read
  10. Q1 2026: The Integration Quarter

    Everyone spent 2024-2025 experimenting with AI features. Q1 2026 is when the survivors figure out what actually works—and kill what doesn't.

    6 min read
  11. The Role That Doesn't Have a Title

    After 25 years bridging strategy to production, I still can't answer 'what do you do?' cleanly. That might be the point.

    4 min read
  12. The Netflix Paradox: Why Shopping Isn't "Streaming" Yet

    Spotify knows what song you want to hear next. Netflix queues up your next binge. But your favorite retailer? Still making you filter by Men > Shirts > Size L. After 15 years of personalization promises, why doesn't shopping work like streaming?

    5 min read
  13. Field Notes: Real Patterns and Next Moves

    I'm not observing from the sidelines. I'm running these experiments in real time. Here's what's actually happening—and what I'm doing about it.

    9 min read
  14. The Playbook: Tactical Moves for the AI Era

    If both bubble and build-out are real, what do you actually do? Here's what I'm seeing work—and what's failing—across different roles.

    9 min read
  15. Bubble vs. Build-Out: Understanding the AI Moment

    I've spent months arguing AI isn't a bubble—it's infrastructure. Then smart money started betting against it. Both can be true. Here's what I'm figuring out.

    8 min read
  16. AI Isn't a Bubble. It's Infrastructure.

    Hank Green says the AI industry is a bubble. I think we're looking at it wrong—what if AI isn't a product at all, but a foundational technology like electricity?

    7 min read
  17. "Agentic Software" Isn't Magic. It's a New Interface for an Old Problem.

    My feed is saturated with agentic software.' The promise is magic: autonomous agents executing complex, multi-step plans. But let's cut the hype. This isn't magic.

    3 min read
  18. The Drift Beneath the Velocity

    Week 2 of AI-assisted coding brought velocity — but also drift. This post explores the moment I realized I was managing AI agents like a team, and what that means for the future of software consulting.

    4 min read
  19. Just-in-Time Software

    Just like cloud killed the server rack, AI is killing fixed tools. I built a full E2E test system from scratch—faster, cheaper, tailored—using nothing but schema, rules, and AI prompts. Why buy tools when you can generate them just-in-time?

    4 min read
  20. Getting Unstuck: Why We Start With a Sketch

    Projects stall when we confuse blockers with priorities. This post explores the “desk-building” metaphor to help teams stop over-planning and start making progress — by sketching first, sorting screws later.

    3 min read
  21. The Risk of Asking “Do You Smell That?” When There’s No Fire

    In consulting, sensing a problem feels like smelling smoke. But is there really a fire? This piece explores when to speak up and when to hold back — balancing risk detection with protecting people from blame. Leadership is often about navigating that tension with care.

    4 min read
  22. How I Used One AI to Train Another: A Tactical Reset in Data Architecture and AI Tooling Strategy

    Like most devs experimenting with AI tools, I’ve found myself juggling multiple platforms, APIs, and half-understood schemas to build things faster. Sometimes it works. Other times, it works against you.

    4 min read
  23. Reinvention > Transformation

    Most reorgs I’ve seen are just corporate feng shui — shift a few boxes, rename a few titles, pretend it’s visionary. But this one? This one actually maps to something real. For once, the language isn’t just for clients — it mirrors what I’ve been doing in my own damn operating system.

    3 min read
  24. The MVP Mirage

    Most MVPs aren’t minimum or viable — they’re just premature.

    3 min read
  25. The Human Loom

    You don’t have to be the thread. Or the pattern. Just be the thing that lets it all come together.

    2 min read
  26. Coaching Without Coddling: How I Support High-Potential People Without Micromanaging

    Once I know someone’s worth investing in, I shift gears. Here’s how I coach without taking the wheel—and why presence matters more than pressure.

    3 min read
  27. Coach Up or Coach Out? What I Look for Early

    Not everyone clicks right away. But I’ve learned to spot the difference between someone who just needs support—and someone who’s not built for the work we do.

    3 min read
  28. We Don’t Need More Coders. We Need Early-Stage Problem Solvers.

    The game changed. We don’t need new hires who’ve built a few apps—we need people who can navigate ambiguity, think in systems, and ask the right questions early.

    3 min read
  29. How We Find the Ones Who Just Get It

    Hiring the right consultant isn’t about checking boxes. It’s about building the kind of process that makes the right people show up—and lets the wrong ones opt out early.

    3 min read

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