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89 posts

Found in: AI & Automation, Consulting Practice, Commerce, Meta, Leadership, Reflections, Philosophy

The AI Analyst
AI & Automation Jan 12, 2026 · 1 min read

The AI Analyst

We're not short on people who can chat with a bot. We're starved for people who can deconstruct a business process into atomic units an AI can actually execute. That gap has a name now.

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The Kitchen I'm Looking For
Consulting Practice Dec 21, 2025 · 1 min read

The Kitchen I'm Looking For

I don't need more Salesmen. I need a Sushi Master, a Pitmaster, and a Molecular Gastronomist. AI lets us return to the Guild—craftspeople in their own lanes, augmenting their own mastery.

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The Tragedy of the Timesheet
Consulting Practice Dec 16, 2025 · 1 min read

The Tragedy of the Timesheet

What if the billable hour isn't a business model—it's a coping mechanism? A way to avoid confronting that the thing we're selling might not be scarce anymore.

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The Side of Agentic Commerce We're Not Talking About
Commerce Nov 27, 2025 · 1 min read

The Side of Agentic Commerce We're Not Talking About

I just finished writing a whitepaper on agentic commerce. It's solid work. But something started bothering me. There's a version of this future that looks less like 'shopping gets easier' and more like 'retail becomes a trading floor.'

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The Infinite Concierge: Why Agentic Shopping Is Just Old School Merchandising on New School Rails
Commerce Nov 22, 2025 · 1 min read

The Infinite Concierge: Why Agentic Shopping Is Just Old School Merchandising on New School Rails

Agentic shopping doesn't change why we buy. It radically changes the cost of discovery and the precision of the pitch. The game is the same. The speed of the players has changed everything.

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AI Isn't a Bubble. It's Infrastructure.
AI & Automation Nov 9, 2025 · 1 min read

AI Isn't a Bubble. It's Infrastructure.

Hank Green says the AI industry is a bubble. I think we're looking at it wrong—what if AI isn't a product at all, but a foundational technology like electricity?

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The 'Do More With Less' Paradox
AI & Automation Oct 30, 2025 · 1 min read

The 'Do More With Less' Paradox

If AI does all the junior work, where do the senior engineers come from? I used to see this as a pipeline problem. Now I'm wondering if we're not even using a ladder anymore.

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When Did I Become the Employee?
Meta Oct 29, 2025 · 1 min read

When Did I Become the Employee?

I'm not just paying for the service anymore. I'm doing the work. And somewhere between the self-checkout and the self-install kit, I stopped noticing when 'convenience' became unpaid labor.

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I Don't Trust My AI Agents, So I Build Them Cages
AI & Automation Oct 26, 2025 · 1 min read

I Don't Trust My AI Agents, So I Build Them Cages

Agentic software is powerful, but it needs guardrails. Im finding the most important work isn't coding, but architecting the systems that constrain the code.

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From 'Get Shit Done' to 'Just Handle It'
Leadership Oct 24, 2025 · 1 min read

From 'Get Shit Done' to 'Just Handle It'

I used to wear 'GSD' like a badge. But somewhere along the way, I realized my old mantra was creating the exact dependency I was supposed to prevent.

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How AI Is Splitting Consulting Into Architects and Parrots
AI & Automation Oct 16, 2025 · 1 min read

How AI Is Splitting Consulting Into Architects and Parrots

The market is flooded with slideware about agentic AI. But the people presenting those decks arent speaking from experience—they're parrots using old tools to describe a new world.

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From Wearing Many Hats to Orchestrating AI Specialists
AI & Automation Oct 2, 2025 · 1 min read

From Wearing Many Hats to Orchestrating AI Specialists

The constant role-switching isnt a strength—it's a source of profound inefficiency. AI changes the model.

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Four Questions That Expose Fake GenAI Expertise
AI & Automation Oct 1, 2025 · 1 min read

Four Questions That Expose Fake GenAI Expertise

The gap between slick slide decks and the messy reality of building something that actually works is wider than most people realize.

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From Asking AI Questions to Giving It Directives
AI & Automation Sep 30, 2025 · 1 min read

From Asking AI Questions to Giving It Directives

The shift from prompting to architecting—and why more powerful models demand a different kind of input.

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Building for AI Agents Changes Everything About Your Technical Skills
AI & Automation Sep 21, 2025 · 1 min read

Building for AI Agents Changes Everything About Your Technical Skills

The shift isnt about learning to use AI—it's about learning to build for AI. That distinction changes everything.

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What Actually Worked When I Let Multiple AI Agents Rebuild My App
AI & Automation Sep 17, 2025 · 1 min read

What Actually Worked When I Let Multiple AI Agents Rebuild My App

Clean specs, small tasks, a unified preamble, and ruthless guardrails. The model mattered less than the system.

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After Moore's Law: Where Tech Progress Is Actually Heading
AI & Automation Sep 9, 2025 · 1 min read

After Moore's Law: Where Tech Progress Is Actually Heading

The easy hardware wins are behind us. Progress is shifting into new territory.

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Measuring the Unowned Storefront: Observability for Agent Commerce
Commerce Aug 27, 2025 · 1 min read

Measuring the Unowned Storefront: Observability for Agent Commerce

Everyone is busy selling shovels. But the mine moved. Agents now sell on surfaces brands do not own. The win is not a better shovel. It is eyes and throttle on those agents: traces, attribution, consent, limits.

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How AI Agents Will Reshape the Web Over the Next Decade
AI & Automation Aug 22, 2025 · 1 min read

How AI Agents Will Reshape the Web Over the Next Decade

The shift from search-and-scroll to conversational answers isnt theoretical. It's already redistributing traffic, revenue, and power.

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Why I Burned My AI-Generated App to the Ground (Again)
AI & Automation Aug 17, 2025 · 1 min read

Why I Burned My AI-Generated App to the Ground (Again)

You can rush with straw or sticks, but the only way to survive the wolf of drift and fragility is to build with bricks.

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Why AI-Native Development Needs Building Codes
AI & Automation Aug 12, 2025 · 1 min read

Why AI-Native Development Needs Building Codes

Were in an AI development gold rush. The same historical pattern applies: unregulated innovation, followed by standards that make outputs safe and repeatable.

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When Your Framework Outgrows Your Ability to Explain It
AI & Automation Aug 9, 2025 · 1 min read

When Your Framework Outgrows Your Ability to Explain It

Ive been shipping features so fast that during a call with a friend, they asked how to use the framework—and I froze. That's observability debt.

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How We Caught Our AI Framework Lying to Us
AI & Automation Aug 9, 2025 · 1 min read

How We Caught Our AI Framework Lying to Us

We claimed features that didn't exist. Twice. So we blocked our own framework until we could prove we weren't full of it.

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When I Asked the AI to Critique Its Own Framework
AI & Automation Aug 8, 2025 · 1 min read

When I Asked the AI to Critique Its Own Framework

Something broke, and instead of debugging the code, I asked the system why it hadnt caught the problem itself.

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Why the Storefront Is Becoming an AI-Optimized Validation Layer
AI & Automation Aug 8, 2025 · 1 min read

Why the Storefront Is Becoming an AI-Optimized Validation Layer

Discovery has decentralized. By the time customers reach your product page, their minds are made up—or theyre gone.

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When the AI Governance Framework Didn't Catch the Violation
Meta Aug 8, 2025 · 1 min read

When the AI Governance Framework Didn't Catch the Violation

The framework didnt catch the violation. A human did. Me.

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I’m Not Using GenAI. I’m Building a System Around It.
AI & Automation Aug 7, 2025 · 1 min read

I’m Not Using GenAI. I’m Building a System Around It.

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The Work Before the Words
Meta Aug 4, 2025 · 1 min read

The Work Before the Words

Meta-Companion to "Living The Gap"

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Living in the Gap
Leadership Aug 4, 2025 · 1 min read

Living in the Gap

I live between presence and projection — here, but already ten steps ahead. It’s a tension of slowing down, waiting for others, holding the map while walking the same road. Leadership often means pacing yourself so we can arrive together.

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🌀 The Paradox of Velocity in AI Coding
AI & Automation Aug 3, 2025 · 1 min read

🌀 The Paradox of Velocity in AI Coding

After sprinting through two weeks of AI-coded progress—and crashing into drift, chaos, and broken trust—I reset everything. This is the story of slowing down, building real structure, and defining a repeatable AI‑Ops workflow. From vibe coding to teardown, here’s what I learned.

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When Intent Becomes the Source Code
AI & Automation Aug 2, 2025 · 1 min read

When Intent Becomes the Source Code

The past two weeks of AI engineering forced a shift I didnt expect—away from writing code and toward describing systems semantically.

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What My JSX-Free React App Taught Me About AI-Assisted Engineering
AI & Automation Aug 2, 2025 · 1 min read

What My JSX-Free React App Taught Me About AI-Assisted Engineering

I still dont really know what JSX is. But if I'm asking AI the right questions, does it matter? Is this really different from architecting systems based on principles and relying on an engineering staff to understand the nuances?

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Why My React App Doesn't Use JSX
AI & Automation Aug 2, 2025 · 1 min read

Why My React App Doesn't Use JSX

Most React apps are JSX-first. Mine isnt. That wasn't a bold opinion—it's just where I ended up after building a real system using AI as my primary coding partner.

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Why I'm Skeptical of Agentic AI (Despite Using AI Every Day)
AI & Automation Aug 2, 2025 · 1 min read

Why I'm Skeptical of Agentic AI (Despite Using AI Every Day)

I use AI to code, test, document, and enforce rules. But I dont trust autonomous agents to plan and execute on their own.

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The Modern JavaScript Stack Is Powerful and Painful
AI & Automation Aug 1, 2025 · 1 min read

The Modern JavaScript Stack Is Powerful and Painful

I re-entered full-stack development after a decade in enterprise architecture. The modern JS stack can be productive—but its also a house of mirrors held together by duct tape and package churn.

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Am I Ever Not Working?
Reflections Jul 31, 2025 · 1 min read

Am I Ever Not Working?

If your value lies in how you think, are you ever really off the clock? Lately, I’ve been chasing AI workflows at all hours—and thinking through systems even when I’m not at my keyboard. This post reflects on the cost of always being “on,” and how to protect the infrastructure: you.

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When Documentation Becomes a Contract Your AI Must Follow
AI & Automation Jul 31, 2025 · 1 min read

When Documentation Becomes a Contract Your AI Must Follow

A styling bug taught me the difference between docs-as-code and docs-as-contracts—and why AI development demands the latter.

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Skip the API: Building a Local ChatGPT Bridge for VS Code
AI & Automation Jul 31, 2025 · 1 min read

Skip the API: Building a Local ChatGPT Bridge for VS Code

Can you skip the API and wire ChatGPT directly into VS Code? Turns out, yes — with a little browser magic. This post breaks down how I thought about building a local-first bridge that replaces Kilo and avoids token costs, all powered by curiosity and a builder’s mindset.

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From Copilot to Enforcer: The AI Maturity Spectrum for Developers
AI & Automation Jul 30, 2025 · 1 min read

From Copilot to Enforcer: The AI Maturity Spectrum for Developers

Or: What happens when AI stops just helping you code — and starts holding your system accountable

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Tool-and-Die Thinking for the AI Age
AI & Automation Jul 30, 2025 · 1 min read

Tool-and-Die Thinking for the AI Age

How AI coding tools helped me beat the overhead wall — and build faster than I think.

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Why Demo Mode Should Be a First-Class Feature
AI & Automation Jul 30, 2025 · 1 min read

Why Demo Mode Should Be a First-Class Feature

Building a sandboxed demo environment taught me that onboarding isnt just UX—it's architecture.

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Why I Built Feature Toggles Into the Bracket App
AI & Automation Jul 30, 2025 · 1 min read

Why I Built Feature Toggles Into the Bracket App

Sometimes the feature isnt for the user. It's for the system operators—the ones who have to keep the app online when the fire starts.

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When Fast Isn't Fast Enough: From AI Coding to AI Concurrency
AI & Automation Jul 30, 2025 · 1 min read

When Fast Isn't Fast Enough: From AI Coding to AI Concurrency

Theres a strange kind of bottleneck that only shows up after you've gotten fast. The only real blocker left is waiting for a model to finish one thing before starting the next.

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Designing AI-Enforced Safeguards for Development
AI & Automation Jul 29, 2025 · 1 min read

Designing AI-Enforced Safeguards for Development

After a few bugs slipped past my AI assistant, I redesigned the system to make safeguards automatic.

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How I Made a Cache Bug Impossible to Reintroduce
AI & Automation Jul 29, 2025 · 1 min read

How I Made a Cache Bug Impossible to Reintroduce

A dropdown bug became a lesson in building automated guardrails that prevent architectural drift—especially when AI is generating your components.

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Building a Production App Solo in Seven Days with AI
AI & Automation Jul 28, 2025 · 1 min read

Building a Production App Solo in Seven Days with AI

The key wasnt using AI to write code—it was creating a system to govern AI's behavior, output, and role in the development process.

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Tokens Are Dev Hours. Waste Is a Feature, Not a Bug.
AI & Automation Jul 28, 2025 · 1 min read

Tokens Are Dev Hours. Waste Is a Feature, Not a Bug.

With AI development, waste isn’t hidden in team velocity or burndown charts — it’s itemized on your invoice. That’s not a flaw. It’s a feature.

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The AI Engineer Has Joined the Team. Now What?
AI & Automation Jul 27, 2025 · 1 min read

The AI Engineer Has Joined the Team. Now What?

AI isn’t just accelerating software development — it’s reorganizing it. This post unpacks what changes when you start designing teams, tools, and processes around a human–AI hybrid model. Planning shifts. Costs shift. Roles shift. The real question is: are we ready to shift with it?

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How Structured Documentation Turned My AI Into an Engineering Team
AI & Automation Jul 26, 2025 · 1 min read

How Structured Documentation Turned My AI Into an Engineering Team

Documentation can be more than a reference—it can be a knowledge layer that both humans and AI agents use to build.

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From Fear to Flow: How Building a Tournament Manager App Taught Me to Scale with AI
AI & Automation Jul 25, 2025 · 1 min read

From Fear to Flow: How Building a Tournament Manager App Taught Me to Scale with AI

I didn’t start with a strategy. I started with fear. Here’s how a grassroots volleyball app turned into my personal AI bootcamp—and the repeatable framework I built along the way.

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My AI Engineering Team
AI & Automation Jul 23, 2025 · 1 min read

My AI Engineering Team

I didn’t set out to build an AI team. I just started with ChatGPT prompts for Lovable AI. Over time, it evolved into managing a layered squad of AI tools—architects, coders, and reviewers—working together like a real dev team. This changed how I work and lead AI-assisted projects.

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When You Start to Hear the Music
AI & Automation Jul 10, 2025 · 1 min read

When You Start to Hear the Music

What happens when AI sharpens your mind, but drifts you further from those who don’t think that way? This post explores the private cost of clarity — and the quiet grief that comes from outgrowing the resolution your old relationships were built on.

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From Prompt to Pattern
Jul 2, 2025 · 1 min read

From Prompt to Pattern

This post wraps my “Help Me Help You” arc and opens a new question: If precision makes AI more effective, does it also increase human disconnection? I’ve felt the drift. The next thread I’m pulling on is: how to stay human inside all this structure.

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How I Work With AIs (And Why)
Jul 2, 2025 · 1 min read

How I Work With AIs (And Why)

A behind-the-scenes look at how I use GPT and Lovable together. One rewrites the prompt. One generates the code. I just define the intent — and stay out of the way. This isn’t a tech stack. It’s a new mode of working.

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Prompt Strategists, Agent Orchestras, and What Comes Next
Jul 2, 2025 · 1 min read

Prompt Strategists, Agent Orchestras, and What Comes Next

Prompting is evolving into orchestration. One AI clarifies, another executes, a third checks the result. We’re entering an era where modular intelligence matters — and prompts become the interface between thinking systems.

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How I Used One AI to Train Another: A Tactical Reset in Data Architecture and AI Tooling Strategy
AI & Automation Jun 30, 2025 · 1 min read

How I Used One AI to Train Another: A Tactical Reset in Data Architecture and AI Tooling Strategy

Like most devs experimenting with AI tools, I’ve found myself juggling multiple platforms, APIs, and half-understood schemas to build things faster. Sometimes it works. Other times, it works against you.

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The Lost‑Phone Test for AI: Could Your Org Still Function Tomorrow?
AI & Automation Jun 28, 2025 · 1 min read

The Lost‑Phone Test for AI: Could Your Org Still Function Tomorrow?

Dropped phone, lost life. Same test applies to corporate AI: if your copilots vanished tomorrow, would work even slow down? The “Lost-Phone Test” exposes integration gaps and makes the case for a Chief Intelligence Officer to weave tools into real workflows.

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It’s Time for the CIO 2.0
AI & Automation Jun 27, 2025 · 1 min read

It’s Time for the CIO 2.0

Most AI conversations start in the wrong place — with tools, not capabilities. What’s missing isn’t another pilot. It’s a new executive role: someone to steward how your organization thinks, learns, and evolves.

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From Shutdown to Speedrun
Philosophy Jun 25, 2025 · 1 min read

From Shutdown to Speedrun

The Cost of Surviving the Age of Constant Upgrades

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You’re Sending Self-Driving Cars Down Unmarked Roads
AI & Automation Jun 23, 2025 · 1 min read

You’re Sending Self-Driving Cars Down Unmarked Roads

AI doesn’t fail because it’s bad — it fails because your data lacks the infrastructure it needs to navigate. Language models don’t just search — they interpret. Most orgs haven’t built for that.

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The MVP Mirage
Jun 20, 2025 · 1 min read

The MVP Mirage

Most MVPs aren’t minimum or viable — they’re just premature.

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Signal or Spectacle?
Meta Jun 16, 2025 · 1 min read

Signal or Spectacle?

Even when I’m not trying to posture, sometimes it feels like the platform does it for me. This is about the moment when sharing something honest starts to feel like a performance — and how I’m trying to stay grounded in signal, not spectacle.

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Put the Camera Down
Meta Jun 14, 2025 · 1 min read

Put the Camera Down

What if you're not here to capture the moment—but to be the aperture it passes through?

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The Machine Loom
AI & Automation Jun 14, 2025 · 1 min read

The Machine Loom

If humans are the loom, AI is the thread—fast, abundant, and increasingly tangled.

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The Human Loom
Leadership Jun 14, 2025 · 1 min read

The Human Loom

You don’t have to be the thread. Or the pattern. Just be the thing that lets it all come together.

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The Spotlight Isn’t the Stage
Leadership Jun 12, 2025 · 1 min read

The Spotlight Isn’t the Stage

A shiny idea isn't strategy. This post digs into decision hygiene: the discipline of thinking beyond the spotlight, and seeing the systems, ownership, and scope your choices actually live inside.

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When Meta Conversations Start to Sound Like Sermons
Reflections Jun 12, 2025 · 1 min read

When Meta Conversations Start to Sound Like Sermons

I’ve been writing and thinking so much about how I think, it’s started to shape my real-life conversations — sometimes in ways that feel disconnected. When does thoughtful reflection cross the line into sermonizing? And how do we find balance between clarity and presence?

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The Gift I Can’t Give Myself
Leadership Jun 11, 2025 · 1 min read

The Gift I Can’t Give Myself

I hold up the mirror for others all the time—clients, teammates, athletes. I just can’t seem to look in it myself. This post explores what it means to help others see their potential while still wrestling with your own.

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The Real Work Is Reading the Signal
Commerce Jun 11, 2025 · 1 min read

The Real Work Is Reading the Signal

The complexity isn’t in the tech—it’s in the noise. This final post in the Commerce Drift arc explores why reading the signal is the real skill behind every good commerce strategy.

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The Stranger With My Name
Meta Jun 11, 2025 · 1 min read

The Stranger With My Name

I’ve heard people describe me in ways I barely recognize. At first, it felt like they were talking about someone else. But now I’m wondering—what if they’re seeing something I haven’t figured out how to see in myself?

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How I Wrote “Living in the Comments”
Meta Jun 10, 2025 · 1 min read

How I Wrote “Living in the Comments”

This post was already about self-doubt. So writing it with an AI didn’t make it easier—it made the mirror sharper.

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Living in the Comments
Meta Jun 10, 2025 · 1 min read

Living in the Comments

Sometimes I’m not writing for clarity. I’m writing to defend myself against a comment that hasn’t been written yet.

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When Custom Isn’t Better: The Burden of Bespoke
Commerce Jun 10, 2025 · 1 min read

When Custom Isn’t Better: The Burden of Bespoke

We romanticize personalization. But sometimes the problem isn’t lack of choice—it’s too much of it. Especially when we’re not sure what we really want.

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Is Composable Just IKEA for Commerce?
Commerce Jun 9, 2025 · 1 min read

Is Composable Just IKEA for Commerce?

Composable promised freedom from the monolith. But in chasing modular flexibility, are we just assembling the same storefront with different colors and calling it strategy?

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The Cost of Sophistication
Meta Jun 9, 2025 · 1 min read

The Cost of Sophistication

Getting sharper comes at a cost. The more refined your thinking becomes, the more you risk drifting into isolation. This post explores the hidden tax of clarity—and what it means to stay reachable without dumbing yourself down.

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Writing Helped Me Notice I Was Seeing Differently
Meta Jun 8, 2025 · 1 min read

Writing Helped Me Notice I Was Seeing Differently

I didn’t set out to write about personal growth. I just wanted to get clearer. But writing about other things helped me finally put into words a shift I’ve been feeling for years—that sometimes growth changes how you see the world before you even realize it.

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Sharpened Doesn’t Mean Sterile
Meta Jun 7, 2025 · 1 min read

Sharpened Doesn’t Mean Sterile

As your work gets more refined, it risks losing the texture that made it real. But if you do it right, refinement doesn’t erase your voice—it reveals it.

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Do I Still Sound Like Me?
Meta Jun 7, 2025 · 1 min read

Do I Still Sound Like Me?

Your writing gets sharper. Your thinking gets clearer. Your tone gets cleaner. But somewhere along the way, you wonder if the people who liked the messy version of you still recognize the voice.

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If the Storefront Is Dead, Where Do You Compete Now?
Commerce Jun 6, 2025 · 1 min read

If the Storefront Is Dead, Where Do You Compete Now?

If customers don’t convert on your site, where do they decide? Trust now starts upstream—off-site, in content, and with zero friction.

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Why This Made You Ask
Reflections Jun 6, 2025 · 1 min read

Why This Made You Ask

When I started this blog, someone close to me asked, “What are you doing with this?” Not my photography. Not my DJ mixes. Just this. I’ve been thinking about why.

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What Coaching Teaches Me About Consulting
Leadership Jun 4, 2025 · 1 min read

What Coaching Teaches Me About Consulting

Coaching club volleyball taught me more about leadership than any workshop ever could. From managing expectations to building trust, this post breaks down the surprising overlaps between the gym and the boardroom.

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Grid-Level Thinking Wasn't the Plan
AI & Automation Jun 4, 2025 · 1 min read

Grid-Level Thinking Wasn't the Plan

This wasn’t meant to be a thought leadership series. It started as a phone call—and a question: Where does AI actually help, right now, for real? I’m Not Hyping AI. I’m Just Using It.

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Power Without Purpose Is Just a Bill.
AI & Automation Jun 4, 2025 · 1 min read

Power Without Purpose Is Just a Bill.

Post 4 of 4 in the Grid-Level Thinking series—why using AI for real work has changed how I design systems, think about leverage, and clarify what actually matters.

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Plug In. Then Rethink the System.
AI & Automation Jun 4, 2025 · 1 min read

Plug In. Then Rethink the System.

Post 3 of 4 in the Grid-Level Thinking series—adopting AI isn’t the hard part. Redesigning your system around it is.

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Wired for Power: Everyone Got the Current. Not Everyone Built the City.
AI & Automation Jun 4, 2025 · 1 min read

Wired for Power: Everyone Got the Current. Not Everyone Built the City.

Post 2 of 4 in the Grid-Level Thinking series—access isn’t the differentiator anymore. Application is.

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Wired for Power: AI Is the Grid. You’re the Architect.
AI & Automation Jun 4, 2025 · 1 min read

Wired for Power: AI Is the Grid. You’re the Architect.

Post 1 of 4 in the Grid-Level Thinking series—what we miss when we treat AI like magic instead of infrastructure.

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The Entry-Level Developer: Evolution, Not Extinction
AI & Automation Jun 4, 2025 · 1 min read

The Entry-Level Developer: Evolution, Not Extinction

The junior dev role isn’t dying. It’s evolving. The job is no longer about churning out syntax—it’s about navigating ambiguity, thinking critically, and collaborating with AI. Here’s what still matters, and how to coach for it.

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How I Built Signal Reflex in a Week
AI & Automation Jun 4, 2025 · 1 min read

How I Built Signal Reflex in a Week

This blog isn’t a new habit—it’s just a new slice of my output. Here’s how I launched Signal Reflex in a week by treating it like any other creative drop: strategy, tools, publishing cadence, and what I learned by shipping.

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The Storefront Is Dead
Commerce Jun 2, 2025 · 1 min read

The Storefront Is Dead

Most customers already know what they want. They’re not browsing. The storefront isn’t where you win anymore—it’s just where you fulfill.

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